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90 Percent of Gen Z Tired of How Negative and Divided Our Country is Around Important Issues, According to Research by Porter Novelli/Cone

Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone...

Purpose Messages Evoke Greater Attention, Arousal and Emotion, According to First-of-its-Kind Biometrics Research by Porter Novelli/Cone

Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands...

Purpose is a Key Driver of Overall Reputation, According to New Research from Porter Novelli and Cone

Purpose is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How...

CSR Expert Alison DaSilva Joins Plenary Panel at 3BL Forum

Alison DaSilva, executive vice president, CSR and Purpose, Cone, a Porter Novelli company, will join corporate social responsibility (CSR) experts...

Cone’s Work Selected Among Top 20 Campaigns of the Past 20 Years by PRWeek

This week, Cone, a Porter Novelli company, was honored with inclusion in the Top 20 Campaigns of the Past 20...

Americans Are Concerned About Climate Change But Question Their Personal Impact, According to Cone/Porter Novelli Research

The majority of Americans (62%) say they believe climate change is a problem, according to the 2018 Cone/Porter Novelli Climate...

Forbes: To Be Successful, New Study Says Business Should Lead With This

Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%)...

Forbes: How To Attract And Retain Top Marketing Talent Through Values

The 2015 Cone Communications Millennial CSR Study reports that 82% of young millennials (aged 18-24) and 75% of mature millennials (aged 25-34)...

Entrepreneur: 3 Considerations You Must Think Through Before Taking a Political Position as a Brand

Since the 2016 election cycle, however, it’s becoming more and more common for companies to unmistakably and unapologetically take a...

Americans More Loyal And Willing To Defend Purpose-Driven Brands, According To New Research By Cone

Nearly eight-in-10 (79%) Americans say they are more loyal to Purpose-driven brands than traditional brands and nearly three-quarters (73%) are...

Cone Sponsors Sustainable Brands® Conference for Seventh Year

For the seventh year in a row, Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and corporate...

Crisis Communications Expert Marc Berliner Joins Panel at the International Crisis Management Conference

Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join the International Crisis Management Conference...

Porter Novelli’s Cone Joins PwC for Fireside Chat at Cause Marketing Summit

Whitney Dailey, Vice President of Marketing/Research & Insights at Cone, a Porter Novelli public relations and marketing agency specializing in...

Forbes: What’s Your Strategy For Attracting Generation Z?

Organizations of all shapes and sizes are facing a newfound imperative to effectively recruit the up-and-coming talent pool knows as...

Forbes: 3 Reasons West Elm’s Selfless Marketing Is Worth Watching

West Elm evidently has its ear to the wall regarding shopper soft spots. Seven in 10 consumers believe businesses are...

Porter Novelli’s Cone Honored for Sixth Consecutive Year on PR News CSR A-List

Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, is pleased to announce it has...

CNN: Dick’s is showing businesses how it’s done

Today, Americans expect businesses to practice corporate social responsibility. This means acting as good citizens. A Cone Communications study published in...

Porter Novelli Launches New Purpose Practice

Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy,...

Inc: Giving Tuesday May Exceed $200 Million for First Time

No one can pinpoint the exact moment that Black Friday got out of hand. Camping out in tents overnight for deals...

Forbes: Don’t Leave Your Values At The Door: Bringing Your Passion And Purpose To Work

It’s fascinating hearing the paths people take to work in the field of social impact. There’s always a journey. There’s...
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