Last week, Porter Novelli asked if COP26 was a cop-out and provided key takeaways for the business community. This week we’re...
Insights
Cone’s dedicated Research & Insights team continuously monitors new and developing trends to provide you with cutting-edge innovations, need-to-know best practices and compelling insights in the marketplace.
Celebrating Black History Month Through Building Prosperity
This week, in the U.S. and Canada we began observing Black History Month. While this is a time to celebrate...
Sports Illustrated Requires Proof of Progress for Anniversary Issue
In 2020, it was reported that on average, American women make only 82.3 percent of what men take home –...
Stitch Fix and Venus Williams Tackle “Gymtimidation”
As a new year kicks off, many people take this as a time to set personal health goals and hit...
The Home Depot Commemorates Dr. Martin Luther King Jr.’s Legacy with Acts of Service
On Monday, we celebrate the 39th Martin Luther King Jr. Day in the United States. Since 1994, when Congress designated...
Introducing the 2021 Porter Novelli Purpose Premium Index (PPI)
If 2021 has taught us anything, it’s that our world is vastly changing – at a rapid pace. And digital...
Bank of America Invests in Indigenous Communities
In November, the U.S. observed National American Indian Heritage Month by celebrating traditions and contributions by Indigenous people. Yet, while...
3 Key Takeaways from COP26 for the Private Sector
According to Porter Novelli’s latest research, 73 percent of Americans are more concerned than ever before about the impacts of...
REI Commits $30 million to Founders of Color in Outdoor Industry
The great outdoors should be enjoyed by all, but there is a gap in who has access to it. This...
It’s Officially NO-vember
Burnout rates have been skyrocketing since the beginning of the pandemic for everyone, but especially for women. Indeed, 70 percent...
LEGO Goes Gender Neutral to Combat Gender Biases
According to a recent study, 1.2 million Americans identify as gender neutral today – with another global study finding that...
Key Takeaways from SB‘21 San Diego
This week, members of the Porter Novelli team safely hit the road to San Diego for the return of the...
Introducing the 2021 Porter Novelli Focus: Financial Equity
In this research, we explore American perceptions and understanding of inequities in our financial system – and which organizations are...
P&G and Walmart Team Up to Assist Consumers in Eco-friendly Choices
With reports from the IPCC calling “code red” on climate, Americans are becoming exponentially more aware and concerned about the...
Introducing the 2021 Porter Novelli Executive Influence Study
Our latest research shows it’s time for a new class of business leader. One that leads with empathy by infusing...
Introducing the Porter Novelli Focus: Business Action for Climate Crisis
Today, we launch the fourth installment in Porter Novelli’s Focus series that explores American perceptions on business responsibility to solve...
El Pollo Loco Calls for Recognition During Hispanic Heritage Month
This week marks the beginning of Hispanic Heritage Month. It is a time to celebrate the community’s achievements and contributions...
Brands Lean-In on Values in Wake of Texas SB 8 Bill
Over the years, we’ve seen more stakeholders demand companies participate in political conversations – some even calling companies the fourth...
Brands Give Employees Time Off to Focus on Mental Health
A study found that 77 percent of professionals have experienced employee burnout at their current job. This will come as...
Introducing the 2021 Porter Novelli Focus: Business & Politics
U.S. politics has been a hot topic throughout the pandemic but has come sharply into focus due to the ongoing...
WeThe15 – Creating Change for the World’s Largest Marginalized Group
Persons with disabilities makeup 15 percent of our world – that’s 1.2 billion people. Yet, the disability community continues to...
Tide Evolves Loads of Hope Program to Meet New Societal Challenge
Even before the COVID-19 pandemic caused massive disruptions to commerce, jobs and housing, homelessness was already on the rise in...
Celebrating Disability Pride with Accessible Design and Inclusion
This week we celebrated the 31st anniversary of the Americans with Disabilities Act (ADA) and marked the end of Disability...
Brands Get Specific in Collaborations to Fight Climate Change
In the past month alone we’ve seen record-breaking heat throughout the globe, floods in Germany and China and fires across...
Doritos Passes the Mic to the Black Community with its SOLID BLACK Line
As brands continue to enter the world of racial and social justice, consumers are setting high and higher expectations. In...
Values-based Initiatives Come Out on Top at Cannes Lions 2021
Last week, the marketing community celebrated another year of creativity at the 2021 Cannes Lions Festival. The winners varied from...
Introducing Porter Novelli Focus: All Gender
Today, we launch the first iteration of our new bite-sized research reports: Porter Novelli Focus. These mini data dives share...
P&G Spotlights Allyson Felix’s Legacy Leading into Tokyo Games
Even with pushback from Japanese citizens, the International Olympic and Paralympic Committees have stated the Tokyo Games will go on,...
Brands Going Beyond the Rainbow-wash
As we start to celebrate Pride Month, the growing call from consumers for brands to avoid “rainbow washing” is substantive....
How Brands Activated for Mental Health Awareness Month
This week brings us to the tail end of Mental Health Awareness Month. This year, the observance is especially important...