Inspiring the Next Generation of Impactful Citizens and Innovators Through Hands-On Robotics Competitions.
WHAT WE DID
FIRST ® (For Inspiration and Recognition of Science and Technology) is a national not-for-profit that fosters STEM interest in kids ages 6-18 through hands-on robotics competitions. Cone developed a strategic communications plan around the 2017 FIRST® Championship to generate awareness and brand recognition of FIRST as a program stimulating students’ interest in science, technology, engineering and math (STEM) fields; inspire team creation and highlight the importance of mentorship by educators and professionals. Cone leveraged national and regional media relationships to secure impactful coverage in mainstream, educator-, business- and STEM-focused outlets; developed three video series onsite; managed FIRST’s social media properties throughout Championship; and staffed both four-day events in St. Louis, Missouri and Houston, Texas.
HOW WE MADE A DIFFERENCE
Secured print, online and broadcast placements totaling nearly 2.2 billion impressions since partnering with FIRST in 2004
Positioned FIRST leadership as STEM education innovators through conferences and speaking events
Drove national visibility for FIRST’s mission in top tier outlets, including NPR, GMA & CNN, and educator-focused outlets such as Education Week and Scholastic
Created valuable partnerships to get FIRST content into the hands of educators, business leaders and parents
Photos courtesy of FIRST®