2014 Cone Communications Food Issues Trend Tracker
Americans are willing to sacrifice variety and dollars in order to eat more consciously, according to the 2014 Cone Communications Food Issues Trend Tracker.
Key Findings Include:
Although family satisfaction reigns supreme (97%), shoppers consider health and nutrition (93%) and sustainability (77%) important factors when deciding what to buy
83% consider sustainability when buying food
89% consider where a product is produced when making food purchasing decisions
