2014 Cone Communications Digital Activism Study

A “like” can go a long way, according to our 2014 Cone Communications Digital Activism Study. The new frontier of social media and digital engagement puts individuals in the driver’s seat to learn about, donate and advocate for issues they feel passionate about.

64% of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization online

58% feel tweeting or posting information about a social or environmental issue is an effective form of advocacy

52% use social media as a platform to talk about issues they care about

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