2013 Cone Communications Green Gap Trend Tracker

Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long. A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008. Additionally, nearly half (45%) of consumers actively seek out environmental information about the products they buy, according to the five-year benchmark of the 2013 Cone Communications Green Gap Trend Tracker.

Key Findings Include:

Only 30% of Americans say they often use products in a way that achieves the intended environmental benefit

42% say they dispose of products in a way that fulfills the intended environmental benefit

85% want companies to educate them on how to properly use and dispose of products

 



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