In-store clothing recycling bins are an obvious option for brick and mortar retailers – giving consumers an easy way to donate items instead of throwing them in the trash, while allowing companies to address end-of-life waste. What started with Marks & Spencer’s pioneering “Shwopping” campaign has now become the latest trend in CSR activations, with brands like H&MAmerican Eagle and Madewell jumping on board to “close the loop” on clothing.

Now, is offering its own version of the “clothing donation bin,” giving consumers an easy way to donate items without even leaving their homes. The online retailer recently partnered with Give Back Box to turn mailers into donation vehicles. Consumers who purchase items on will now find a pre-paid shipping label included in each box, allowing them to re-use the box and ship unwanted clothing items directly to Goodwill. The program should not only divert clothing from landfills, but also create a second life for shipping packaging.

The and Give Back Box partnership shows an innovative approach to “closing the loop,” demonstrating how all types of retailers can help address product end-of-life. And as much of today’s trade continues to move online, it’s even more important for companies with a strictly e-commerce presence to offer seamless and easy ways for consumers to be a part of the value chain and take responsibility for items otherwise headed to landfills.

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