Bees may be small, but the movement to save them is getting bigger by the day, and the plight of the bee just might be one of the most buzzed about issues in cause. What was once a niche issue is now becoming commonplace, as more companies realize disappearing bees are bad for business.

Since 2006, beekeepers have reported on the rapid disappearance of adult worker honey bees known as Colony Collapse Disorder, and companies have taken note. Most recently, Whole Foods and Burt’s Bees have joined the ranks of bee-saving veteran Häagen-Dazs to support the cause. Burt’s Bees’ newest campaign, “Wild for Bees,” seeks to get consumers involved through education and action. The company has created a series of YouTube videos to teach and inform consumers, illustrating what they can do to help the cause. Whole Foods is asking consumers to “Share the Buzz” through Pinterest, where advocates can pin images espousing the importance of bees. The grocer also gives consumers “six simple ways to help bee the solution,” with tips ranging from “bee a gardener” to “bee a smart shopper.”

Cutesy campaigns aside, what’s the real buzz over bees? Each of these companies has a vested interest in the health and propagation of bee colonies. Even Whole Foods, which on the surface seems to have a less direct fiscal incentive, relies on bees to “pollinate more than 100 crops in the U.S., ” which is a critical step in organic farming, and therefore, critical to Whole Foods. With these three major players supporting the cause, one hopes bee colonies will bounce back – because, let’s face it: Bees are good for the bottom line.

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