2006 Millennial Cause Study

The 2006 Cone Millennial Cause Study shows that 61% of Millennials, born between 1979 – 2001, feel personally responsible for making a difference in the world. This civic-minded generation, 78 million strong, not only believes it is their responsibility to make the world a better place, they (78%) believe companies have a responsibility to join them in this effort.

Key Findings Include:

83% of Americans will trust a company more if it is socially/environmentally responsible

74% are more likely to pay attention to a company’s message when they see that the company has a deep commitment to a cause

56% would refuse to work for an irresponsible corporation

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